Hi, I’m Morgan. I specialise in CX strategy and product leadership, turning complex financial ecosystems into seamless, intuitive journeys.
About me
I am a Product Design Lead and CX Strategist currently shaping the national investment experience for 13M+ customers at PNB. My career is built on a "fast-learner" DNA—I am a self-taught designer who transitioned from mastering product craft to architecting high-level strategy. I was instrumental in establishing PNB’s first-ever Customer Experience (CX) department, bridging the gap between service design and national-scale execution.
At my core, I believe craft extends far beyond screens. I value simplicity and practicality, adhering strictly to the principle of function then form. As a Certified Customer Experience Professional (CCXP), I don't just design interfaces; I design the systems and journeys that solve real human problems.
Off the Clock
When I’m not refining digital ecosystems, I find my balance in the analog world. These interests keep me grounded and influence my design philosophy of patience and precision.
Tea & Ritual: I am a collector of Chinese tea and a practitioner of Kung Fu tea. Much like design, it’s a process that requires clarity and intentionality.
Analog Photography: I enjoy capturing moments on film, valuing the "one-shot" constraint and the tactile nature of the medium.
Pop Culture & Media: I stay inspired by the storytelling and world-building in anime, games, and music.
Services
Product Design
Building scalable fintech solutions for 13M+ users. I specialize in design systems and high-impact digital products that drive business growth.
CX Strategy
A Certified Customer Experience Professional (CCXP) and CXPA Asia Council member. I architect frameworks that align business goals with seamless end-to-end journeys.
Research & Validation
Reducing validation cycles by 60% through scalable research frameworks. I leverage user insights to de-risk high-stakes product decisions.
Mentorship & Speaking
ADPList Mentor and industry speaker. I specialize in embedding CX principles into leadership and cross-functional decision-making.